Wag & Bright was founded in 2020 by Andrea Cormie, along with her two fluffy friends Benny and Bisou, in Canada. The inspiration behind this venture was the need for lab-tested canine oral care products. Only 2% of parents brush their dog's teeth. Just like humans, without proper oral care, dogs can develop problems like tartar, plaque buildup and gingivitis.
They hired industry professionals and experts in dental care and dermatology to develop their formulas and third party laboratories to inspect and test the product pre and post development. They use a variety of certified and verified factories in USA, Canada and China to create and produce their dental care products.