UK-based brand Planet Underdog was formed because of the love of the planet. We should care for our planet as much as we do for our lovely dogs. Planet Underdog is not just focused on making the highest quality products for your fluffy friends but also the most planet-friendly and in the most sustainable way possible.
Similar to humans, dogs aren't perfect. We all feel like the underdog sometimes in our lives, even the founders are underdogs; Snoopy, who leads the team, has an issue with balls and food, i.e. he can't get enough of either!
They believe underdogs rule the world and underdogs are the ones that will make it better again.