FURB

where fashion meets fur

LA-based brand Furb is the baby of Colleen Winter, the founder and former CEO of Lulus. During pandemic, Colleen developed an even stronger connection with her dogs and recognized an opportunity to introduce a fresh aesthetic to the pets market - one that empowers our fluffy friends and their humans to express their unique fashion styles.

Based on her passion and fashion expertise, she designed a contemporary collection of cool but functional styles, aimed at elevating canine fashion to new heights. Their aesthetically-appealing dog apparel is made of high-quality fabrics and produced in small batches in best in class factories in China.