THEANIMALS™

a new era in species-fluid fashion

It all started with a connection between two species. Rosie and her human, Jo Goldman, are bound by moments shared and an uncanny understanding. With over 25 years of experience in the fashion industry and a deep passion for style, design, and art, Jo recognized a significant gap in the market. Inspired by Rosie, who served as both muse and companion, Jo led an innovative and disruptive entry into species-fluid fashion by founding TheAnimals™ in 2020.

TheAnimals™ curates a distinctive and edgy collection of accessories and lifestyle products designed for all, challenging conventional notions of gender and norms. Their creations are for 'he,' 'she,' 'they,' and 'them,' whether human or animal, master or pet. The brand embraces a slow fashion philosophy, collaborating with creatives and artisans worldwide to create enduring designs for those who appreciate life's finer pleasures, regardless of the number of legs they have.