Founder Irene Kaye began Mister Woof in Melbourne, Australia after searching for a minimally designed range of dog products for her Italian Greyhound, Harper. With a background in fashion design, Mister Woof was soon founded. The first product was the Mister Hound Bed, the perfect escape for her Iggy! Soon after, Irene designed her first turtleneck range. Since then, among other styles, Irene has introduced the much loved Teddy Jumpers. It is her intention for everything across the range to mix and match, creating a curated wardrobe for dogs ranging from Chihuahuas to Whippets and everything in-between.
The brand name Mister Woof was conceived by Irene. She wanted to create a name that was a play on words and something that couldn’t be forgotten.