Cafide, the brand for activist dogs, was founded by Jordi and Kevin, both dog lovers and social activists, in 2021 in Spain. Their mission is to create sustainable and ethical products for pets where design and quality are the protagonists. Defining themselves as a vegan brand is an essential part of their branding: when working for pets, there must be zero tolerance attitude towards the mistreatment and sacrifice of animals to obtain food or raw materials. To support projects in defence of animals, they allocate 1% of their profits each year to these causes.